I have to admit that one of the best ways to check out up and coming music is to watch commercials every chance that you get. Some of the catchiest tunes are found in those thirty second clips that we try fast forward through...but take my word for it...advertising is a musical untapped resource!!!
A great example was the Bailey's commercial about five years ago featuring Moby's Porcelain. I used to scan all the channels just in hopes of getting my "Porcelain fix"!!!
As I'm watching bits and pieces of the Junos, I'm also reminded of a recent hit made very popular by the airwaves. Bedouin Soundclash received a great boost in ratings when their hit When the Night Feels my Song was used for a Zellers commercial. Okay...it's not the GAP but still, it did win them a Juno for best new single!!!
My current favourite "airwave discovery" is from Nivea's new commercial entitled "Wherever". They feature a super great song called New Days by a nearly unheard of band called Asher Lane. I believe that they are from Germany and are only just now managing to catch up to their new found fame from the widely received commercial that has been aired in 90 countries worldwide.
A great example was the Bailey's commercial about five years ago featuring Moby's Porcelain. I used to scan all the channels just in hopes of getting my "Porcelain fix"!!!
As I'm watching bits and pieces of the Junos, I'm also reminded of a recent hit made very popular by the airwaves. Bedouin Soundclash received a great boost in ratings when their hit When the Night Feels my Song was used for a Zellers commercial. Okay...it's not the GAP but still, it did win them a Juno for best new single!!!
My current favourite "airwave discovery" is from Nivea's new commercial entitled "Wherever". They feature a super great song called New Days by a nearly unheard of band called Asher Lane. I believe that they are from Germany and are only just now managing to catch up to their new found fame from the widely received commercial that has been aired in 90 countries worldwide.
Get your hands on the full version of the song if you can...it's great. And watch out for Asher Lane in the future...I think that we will be hearing a lot more from them in due time!!!
Check out more about Asher Lane on their website:
www.asher-lane.de/
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